Posted by Dan Malachowski, Product Marketing Manager NSO
Search engines are continually striving to give users the most relevant information regarding their specific queries. Stock quotes, flight information, maps, videos, products and images have all joined traditional Web page listings on the search results page. We’re also starting to see search results that are even more relevant- results that are personalized for specific users.
Like the search engines, the new Performics blog will strive to provide the most relevant insights, tailored to you. Our blog will bring together proven experts in paid search, natural search, local search, emerging media and digital consulting who have experience running marketing programs for the world’s top brands. These experts will provide insight into the performance marketing issues most relevant to your company- from designing a search campaign that delivers qualified prospects to leveraging the power of social networks to optimize your marketing spend. We hope you’ll add our blog to your "daily reads." We also encourage you to provide us with comments/questions on our posts to help us be the most relevant and personalized performance marketing blog on the Web. Welcome to the Performics blog.