Stacy Fisher is the Head of Digital Transformation & Innovation for Publicis Group MENA and the head of Performics MENA. Over the past 14 plus years, she has worked across a range of sectors including e-commerce/retail, entertainment, FMCG and more. Her career has spanned various agencies across Chicago, New York and Dubai, giving Stacy a unique insight into understanding a myriad of challenges and driving business results for clients. Experiencing a more mature market like the US enables her to lead clients in this region on a transformative journey to adopt digital and advanced solutions at a faster pace.
Serving as a change agent, she is passionate about brands adopting innovation through new technologies and aims to inspire marketers to focus on people and their habits, not media channels and their audience, to provide a seamless customer experience.
Due to Stacy’s past experience with CRM, people-based marketing and e-commerce as well as her love for digital transformation, she sees a real opportunity to use the data brands have access to. She loves helping these brands embrace their strengths and not to fear failure as it’s often the most important component for innovation.